About us

Our
Story
At Eunoia Wholesalers, we believe that every dream deserves a chance to flourish. Founded in 2021 by Angelique, our journey began in a small kitchen, where we crafted basic skincare formulations with love and hope. What started as a simple passion project quickly evolved into a fully-fledged skincare business.

Angelique's journey wasn't without its challenges. She faced the trials of starting from scratch but transformed her struggles into strength, eventually becoming certified in cosmetic formulations.
With over five years of industry experience, Angelique recognized the need for affordable, effective skincare solutions that could empower others to start their own businesses.

At Eunoia, we don't just sell skincare; we nurture dreams and foster a community of support. Join us as we continue to change lives one formulation at a time. Find out how we make a difference below!
WHY US?
WHY CHOOSE EUNOIA SKINCARE WHOLESALERS?

At Eunoia Skincare Wholesalers, we are more than just a supplier; we are your dedicated partner in the bulk skincare, white label skincare, and private label skincare industry in South Africa. Our mission is to empower entrepreneurs to build and grow their brands with confidence. Whether you're starting from scratch or expanding your existing skincare business, we provide expert guidance, personalized support, and a seamless wholesale experience to set you up for success.

Comprehensive Support for Your Brand's Success

We go beyond supplying high-quality skincare products by offering ongoing mentorship and business insights to help you effectively launch and scale your brand. Our services include:

  • Branding Strategy Assistance: We help refine your brand's identity and messaging to ensure it resonates with your target audience.

  • Social Media & Marketing Guidance: Our team provides tailored insights to enhance your online presence and engagement.

  • Availability: We are practically available every day to assist with product inquiries, business strategies, or marketing support.

High-Quality, Vegan & Cruelty-Free Skincare Products

Our products are meticulously formulated with safety, efficacy, and ethics in mind. We proudly offer vegan and cruelty-free skincare enriched with high-performance active ingredients, ensuring your customers receive the best results without exposure to harmful chemicals.

Customization & Private Label Solutions

We specialize in white label / private label skincare manufacturing, bringing your unique brand vision to life with customizable solutions. From formulation to packaging, we make it effortless to launch a distinct, professional, and premium product line that reflects your brand's values and aesthetics.

Low Minimum Order Quantities (MOQs) & Business Accessibility

Understanding the challenges of entering the skincare market, we offer low MOQs, making high-quality skincare accessible to businesses of all sizes. This approach allows new entrepreneurs and small businesses to launch without excessive upfront investment.

Reliable Support Beyond Your Purchase

Our commitment to your success extends beyond the point of sale. We provide long-term support, assisting with product formulations, branding challenges, and social media strategies. Your success is our success, and we are here to ensure your brand thrives.

Ethical & Transparent Business Practices

We uphold full transparency and integrity in all our operations. Our products are free from harmful bleaching agents, and we prioritize ethical skincare that enhances natural beauty.

Your Success is Our Mission

At Eunoia Skincare Wholesalers, we don't just sell skincare—we help build brands. If you're seeking a partner who genuinely cares about your growth in the bulk skincare, white label skincare, and private label skincare industry in South Africa, we're here for you every step of the way.

Hello from The
CEO
One of my many favourite quotes reads "If people aren't calling you crazy, you aren't thinking big enough."

My dad thought I was absolutely insane when I sat him down one day in early 2018 and told him I was going to start a skincare business with all of my varsity savings. In Fact, he laughed and said I would get bored of it in a few months, as I typically did of new hobbies. My dad was also slightly concerned that I was willingly about to throw my hard-saved varsity funds into this just because I woke up one day and thought hell yeah this is sick!

Now, to give my amazing dad some credit here, he was not entirely wrong, I did have a habit of starting many things and leaving them in the wasteland of my thoughts, but this time, I struck accidental gold, I found a passion for the skincare world. At the time, I was actually pursuing an art degree (my first found passion) and with due time, my focus completely shifted to skincare.

From a small little google recipe skincare business in 2018 to a full blown qualified formulator running a wholesale business in 2024, we've come a very long way. And it certainly was not a smooth road- I cried a lot, but I had a vision.

Oh and before my dad asks where was his shout-out here, Shout out to my dad managing operations. (I just know he's going to read this)

So important things to take from this:
1. Don't be afraid to do crazy things, do it scared, do it tired, but do it.
2. Another silly little quote- find what you love and let it kill you.
3. The only restrictions we have, is what we give ourselves.
4. It feels super great to have an I told you so moment when all the hard work pays off.
(My dad admitted he was wrong about this about two months after the first business launched in 2018, but it's still fun to say told you so.
  • Safe Ingredients
    We pride ourselves in only using safe and ethical ingredients.
  • TOP Quality
    We utilise only the highest quality of ingredients.
  • No Whitening
    We do not believe in making whitening products.