A modern tranexamic acid serum, made in South Africa and ready for your brand.

Our Tranexamic Acid Serum is a wholesale, private-label-ready formulation built around three of the most searched-for even-tone actives in skincare: Tranexamic Acid, Alpha Arbutin and Niacinamide. Together, they target the look of dark spots, post-blemish marks and uneven tone. As a result, skin looks clearer, brighter and more uniform with consistent daily use.

Alongside the actives, Licorice Root Extract soothes and supports a more even-looking complexion, while Rosehip Oil adds lightweight nourishment. Meanwhile, Rose Flower Water and Aloe Vera keep the serum feeling fresh, soft and comfortable rather than stripping. In short, it is a targeted serum that is still gentle enough to use every day.

An even, healthy-looking glow, ethically formulated.

Like every Eunoia formulation, this serum is vegan, cruelty-free, and made with ingredients we’d happily use on our own skin. Because we care about the industry we operate in, we do not formulate skin-whitening products, and we never will. This serum is not designed to change anyone’s natural skin tone. Instead, it targets the appearance of dark marks and uneven patches, so skin looks like the best, most even version of itself.

Full Inci List

Rosa Damascena Flower Water, Aqua (Water), Polysorbate 80, Aloe Barbadensis Leaf Juice, Glycerin, Tranexamic Acid, Niacinamide, Alpha-Arbutin, Glycyrrhiza Glabra (Licorice) Root Extract, Rosa Canina Fruit Oil, Glycol Distearate, Phenoxyethanol, Xanthan Gum, Disodium EDTA, Ethylhexylglycerin.

Hero Ingredients

z`aTranexamic Acid
Our lead active. Tranexamic Acid has become one of the most asked-for ingredients in modern skincare because it targets the look of stubborn dark spots and uneven patches while staying gentle on the skin. As a result, it helps skin look clearer and more even over time, without the sting associated with stronger acids.

Alpha Arbutin
A well-loved tone-evening active, originally found in bearberry. Alpha Arbutin helps reduce the appearance of dark marks and dullness. In this formula, it works alongside Tranexamic Acid, so the two actives approach uneven tone from different angles for a more complete result.

Niacinamide (Vitamin B3)
The multitasker. Niacinamide supports the skin barrier, helps refine the look of pores and balances the appearance of oil. In addition, it is known for supporting a brighter, more even-looking complexion, which makes it a natural third partner in this trio.

Licorice Root Extract
A soothing botanical with a long history in skincare. Licorice Root helps calm the look of redness and adds its own gentle tone-evening support. In turn, it keeps the formula comfortable enough for daily use.

Rosehip Oil
A lightweight, nourishing oil pressed from rosehips. Because targeted serums can feel thin on the skin, Rosehip Oil adds softness and a touch of nourishment. As a result, the serum leaves a smooth, conditioned finish rather than a tight one.

Supporting Cast

Every ingredient earns its place. Here’s what else is in the bottle and why.

Rose Flower Water: Softens and refreshes the skin.

Aloe Vera: Soothing and hydrating, with a fresh, cooling feel on application.

Glycerin: A plant-derived humectant that helps skin hold on to moisture.

Texture and stability ingredients: Xanthan Gum, Polysorbate 80, Glycol Distearate and Disodium EDTA give the serum its silky, milky feel and keep it fresh.

Phenoxyethanol & Ethylhexylglycerin: A modern, globally accepted preservative blend. Paraben-free and formaldehyde-free.

How to Use:

Apply 3 to 4 drops onto clean, dry skin after cleansing and before moisturiser. Press gently into the face, focusing on areas of uneven tone. Use morning and evening. In the morning, always follow with a broad-spectrum SPF, because daily sun protection is essential when working on an even skin tone. For use on the face only. Suitable for all skin types. For external use only. Patch test before first use.