Vitamin C Serum for a brighter, more radiant look.

Dull, tired-looking skin often needs a little antioxidant care. This wholesale, private-label-ready vitamin C serum uses Sodium Ascorbyl Phosphate, a gentle, water-soluble form of vitamin C. It helps skin look brighter and more even. It also helps defend against everyday environmental stress. Best of all, it is kind enough for daily use.

Ferulic Acid, a plant-derived antioxidant, works alongside the vitamin C to support its antioxidant care. Meanwhile, Aloe Ferox and hyaluronic acid add light hydration, and panthenol helps skin feel soothed. The texture is water-based and sinks in fast, so it layers easily under moisturiser and sunscreen.

Radiance, ethically formulated.

Like every Eunoia formulation, this serum is vegan and cruelty-free. We do not formulate skin-whitening products, and we never will. Here, brightening means radiance and a more even-looking tone, not a change to anyone’s natural skin tone.

Full Inci List

Aqua (Water), Glycerin, Aloe Ferox Leaf Juice, Sodium Ascorbyl Phosphate, Propylene Glycol, Panthenol, Phenoxyethanol, Ferulic Acid, Xanthan Gum, Caprylyl Glycol, Sodium Gluconate, Sodium Hyaluronate, Sodium Metabisulfite, Ethylhexylglycerin, Citric Acid.

Hero Ingredients

Vitamin C
Sodium Ascorbyl Phosphate is a gentle, water-soluble form of vitamin C. Once on the skin, it converts to vitamin C itself. Unlike pure ascorbic acid, it is known for being kind to skin, so it suits daily use. As a result, this vitamin C serum helps skin look brighter and more even. It also helps defend against everyday environmental stress.

Ferulic Acid
Ferulic Acid is a plant-derived antioxidant, found naturally in grains such as rice and oats. On its own, it helps defend skin against everyday environmental stress. Paired with vitamin C, it supports and extends its antioxidant care. Together, they make one of the best-known duos in modern vitamin C serums.

Aloe Ferox
Aloe Ferox is South Africa’s indigenous aloe, native to the Cape. In fact, local skincare has relied on it for generations. Its inner gel is rich in polysaccharides that soothe and hydrate the skin. Plus, it gives your range a genuinely local hero to talk about.

Sodium Hyaluronate
This is the salt form of hyaluronic acid. Remarkably, it can hold many times its own weight in water. Therefore, it draws moisture into the skin’s surface for plump, dewy hydration. In this way, it adds a light, weightless layer of moisture.

Panthenol
Panthenol is Pro-Vitamin B5. Once on the skin, it converts to pantothenic acid. For this reason, it is a favourite for soothing dry, tight-feeling skin and supporting a healthier-looking barrier. Because it attracts moisture, it also adds a quiet boost of hydration.

Supporting Cast

Every ingredient earns its place. Here’s what else is in our vitamin c serum and why.

Glycerin: A humectant that draws water into the outer layers of the skin and helps keep it there. As a result, skin feels hydrated rather than tight.

Propylene Glycol: A clear, lightweight humectant. It adds hydration and also helps the formula spread smoothly across the skin.

Xanthan Gum: A plant-derived gum that gives the serum a light, silky feel.

Phenoxyethanol, Ethylhexylglycerin & Caprylyl Glycol: A paraben-free, formaldehyde-free system that protects against bacteria, yeast and mould. As a result, it keeps the product fresh from first use to last.

Sodium Gluconate: A gentle helper made from glucose, a natural sugar. It binds the trace minerals found naturally in water, which helps the actives keep working at their best.

Sodium Metabisulfite: Used in a tiny amount as an antioxidant. It helps protect delicate actives from the air, so the product keeps its colour and effectiveness.

How to Use:

After cleansing and toning, smooth two to three drops over the face and neck, avoiding the eyes. Use in the morning, the evening or both, then follow with moisturiser. In the morning, always finish with sunscreen. It layers well with hydrating serums. Avoid layering with exfoliating acids, such as glycolic or salicylic acid, in the same routine, as this may be sensitising. The same goes for Vitamin A products such as retinol or retinyl. You can still use them on the same day. For example, use this serum in the morning and the other at night. Keep the cap closed and store away from heat and light. For external use only. Patch test before first use.